How The EHH-ERR Beat On Roddy Ricch’s “The Box” Was Made | Song Stories


[RUSSEL] Compton’s Roddy Ricch reflects
on his run-ins with the law and his come up, atop a squeaky beat on “The Box” – while
using every definition of the word. [RUSSEL] “The Box” comes from Roddy’s
debut album ‘Please Excuse Me for Being Antisocial.’ It’s his highest-charting hit yet, peaking
at No. 3 on the Billboard Hot 100. EarDrummers producer 30 Roc spoke to Genius
News about the song. 30 ROC: When it came down to “The Box,”
for me, it was just like – let’s see if we can push him outside of his range. I really didn’t think he was going to do
it. So with this one, we just decided to take
the drums and try something different, you know what I’m sayin’, with the reverse
808s. [RUSSEL] Since its release, the song has become
the subject of viral memes on social media. 30 ROC: There’s another meme poppin’ up
everyday. That’s how you know you really got one,
I feel like. SQUIDWARD: What the… How are you two making that noise? KEEFA BLACK: You might not even know that
it’s his voice. People thought it was a sample out of a sample
pack or loop. [RUSSEL] Keefa Black, the Atlantic Records
A&R who signed Roddy, was there when “The Box” was made and spoke to Genius News about how
its unique sound came to be. KEEFA BLACK: I’m trying to be quiet and
sit there. And he’s just sittin’ there, and he was
like, “EHH ERRR EHH ERR.” And I’m just sittin’ there, and I’m
trying not to laugh ‘cause he’s deadass serious. He did the EHH ERRR EHH ERR for like four
bars, and he just copied it and pasted it throughout the whole entire song. 30 ROC: Roddy dropped. Then he came, he was like, “EHH ERRR EHH
ERRR.” And we all looked at eachother and was like,
“What the hell. Where is he going with this?” Because this is our first time hearing the
song. But when the beat dropped, and what he was
saying and how it blended, it was like – oh yeah, it’s hot in here. Definitely, top five ad-libs. [RUSSEL] The music video for “The Box”
is currently in production. And Keefa says it should answer everyone’s
questions about what “The Box” actually is. KEEFA BLACK: I’m not gonna say it’s some
street shit, but it’s like if you from the streets – you can put two and two together and figure out what the box is. [RUSSEL]
The “box,” among other things, may refer to jail, a place Roddy Rich has been and doesn’t
want to go back to. [RUSSEL] When he was 18, he faced a possible
gun charge and sat in the box for a week awaiting bail. The moment made Roddy want to change his ways
and he began taking music seriously. RODDY RICH: It made me who I am today. I ain’t proud of it, but I gotta tell people
who is there right now, so they understand you can sit in the seat too. [RUSSEL]
In August 2019, Roddy Rich was arrested for felony domestic violence charges after an
alleged altercation with his girlfriend at his LA home. He was later released on $50,000 bond. [RUSSEL]
On the verse, the 21-year-old flexes his firepower, shouting out Drake and his Young Money mentor
Lil Wayne, who Roddy calls by his government name. He also references Vince Carter’s legendary
2000 Dunk Contest. [RUSSEL]
Roddy also announces his presidential bid and puts a bounty on Trayvon Martin’s killer,
George Zimmerman, who was acquitted of the teen’s murder in 2013 amid nationwide protests. Zimmerman recently sued the late teenagers’s
family. [RUSSEL]
The Compton rapper also reps his set. RODDY RICH: I was runnin’ around with all
the Crips. All my cousins, all my family like Crip. Then, I got older I jumped off the porch. I got kicked out my mama house from when I
was like 15,16, so then I started getting in the streets for real. [RUSSEL]
He got help transitioning from that lifestyle to that of a successful artist with the help
of OGs like fellow compton artist, Kendrick Lamar who he rapped for as a kid and would
later reconnect with. RODDY RICCH: First time, I got on FaceTime
with him, he was like, “I’m proud of you. I remember what I told you.” [RUSSEL]
The late Nipsey Hussle was also a big source of advice. RODDY: He was just teaching a nigga just the
proper steps as far as how to boss up and do it the right way. [RUSSEL]
Back on the hook, Roddy namedrops the popular mobile payment service Cash App – then keeps
up with the times, pairing “wipe his nose” and “slime love all the time,” two phrases
Genius covered as amongst hip-hop’s favorites in 2019. [RUSSEL] With its viral memes and placement
on streaming playlists, “The Box” has shot up the Genius Top Songs Chart – and
currently sits at the #2 spot. For more on “The Box,” check out the song
page on I’m Russel Abad for Genius News bringing
you the meaning and the knowledge behind the music.

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100 thoughts on “How The EHH-ERR Beat On Roddy Ricch’s “The Box” Was Made | Song Stories”

  1. handicraft Chinese says:

    My works are characteristic of Chinese flavor. How to promote them for more people to see? Do you have a teacher to teach me? Thank you?

  2. Elias Grant says:

    this a banger🔥

  3. Loco Teddy says:

    I thought they were spongebobs black boots

  4. EMXN says:

    When he said “Eee Err” I felt dat 😓😓😓😞😞😞

  5. Fyack says:

    Ee er E er E er
    E er

  6. Top Floor X SV NorthSide says:

    Roddy Ricch's Inspiration Was Definitely Outside "The Box" 💯💥

  7. Bloumup says:


  8. bc_77 says:

    Y’all really had to spell it out in the title instead of saying “the instrumental”

  9. Cheetah King says:

    For the record a box is a unregistered car a stolen or rental and the "eeh eerr" is the sound of the car hitting corners…THUMBS UP IF U A REAL ONE AND KNOW WHATS GOING ON👍

  10. 200Quan says:

  11. kevion says:

    This song got famous by tiktok. Sad tbh:/

  12. edit11 says:

    Negro damus!

  13. Kelvinto Campbell says:

    Yow where can I find the best 'the box' memes.. that spongebob meme had me dedd

  14. ShySwitch says:


  15. i_need_ ramen_noodles says:

    rip green and blue walls 🙁 how many lenarr fans?👇👇

  16. MiA iS mY nAmE says:


  17. The Cowfish says:

    Roddy’s eyes are beautiful ngl

  18. Bree Babyyy VU says:

    oh yes i love to hear EHH-ERR

  19. looky pooky says:

    U suck haha

  20. theislandsc says:

    Y’all act like you’ve never heard trillville some cut.

  21. Much Love Gambine says:

    Wife: You cheating?

    Me: Eee err

  22. ツFAYZOEDITS says:

    Movie:bird box
    Roddy:the box

  23. lawrence liu says:

    Plot twist: someone opened the door right when roddy started rapping, nobody noticed it until auto tune came in.

  24. Andrew Noorily says:

    it’s not a drake shoutout

  25. Official. MalikTM says:

    No one:

    Boys shoes while they Fighting: EEH-EER

  26. wilder toast says:

    I hate genius for ruining eee err because now I knew what they did

  27. Chill JD says:

    Wow Roddie Rich thought outside The Box

  28. Audrey Tv says:

    me singing the beginning of the song: 😬😮😬😮😬😮😬😮

  29. Jorxdan says:

    Y’all really made a video on a damn adlib

  30. Rahim R says:


  31. C_ Lastname says:


  32. v6 says:

    the song is like the movie “the box” when the door was closing

  33. D3athGam3s - Games and More! says:

    Horror movies: EE-URR

  34. Jackson says:

    its pronounced EEH URR smh

  35. Lil_Organism 999 says:

    Hes just cleaning the box

  36. Thomas Rodriguez says:

    if an artist can make u get hooked on a sound that a door makes…he a good artist

  37. Scr3w Produced IT [DeVon Jackson] says:

    HE MADE THAT SHIT………..officially the best rapper so far until carti's WLR album comes out this year!

  38. Ja'Nasia Price says:

    currently sits at the number one spot.

  39. Classic Bulldog says:

    Deconstructed please

  40. Bri D. says:

    So basically he was lookin like a crackhead making that sound then they was like ohhh Ight Ight wrrd

  41. Aaron Souhorukoff says:

    I'd love it if yall would check out my music 🖤

  42. AmjdFs says:

    Litteraly who spells "Eee Urr" like "EHH-ERR"

  43. ahedtentacion x says:

    He dumb smart

  44. No nickleZ says:

    the box is gun magazine

  45. Yousef Al-Naseem says:

    When he said "eeh err"
    I felt that😥

  46. T AE says:

    Shit remind me of the noise off of US

  47. killa killz says:

    Spongebob and Patrick in the box 😂

  48. verydead says:

    sad justin bieber noises

  49. Slim2xz From da Qc says:

    Hey yall 2xz
    Please check out my Mix
    Recovered from 2012 😍😜

  50. Slim2xz From da Qc says:

    Hey yall 2xz
    Please check out my Mix
    Recovered from 2012 😍😜

  51. VoxChambo says:

    Roddy is a goat

  52. Timur Ivak says:

    “I just succ a big black cock…”
    lal the memez on this are great

  53. David Chapman says:

    number 1 now !!

  54. Foet Lucky says:

    2:02 the box is just a slapper it was meant to slap .
    Genius always be reaching stupid mfs

  55. Aerilh Palmer says:


  56. PHAROAH GANG says:


    The people: Ee-ur is genius!

    The world ends.

  57. LTM ENT says:

    isnt it obvious he was the one making the noise ?

  58. Kodi_jay says:

    Ik it was Roddy that was doing that ehhh errhh

  59. 2_ Turnt_up says:

    Eee – errrr

  60. CHELSEA DIOR says:

    Listening to the song got me like :😬😮

  61. Daniel Darlow says:

    the box is the trap

  62. Jose Cruz says:

    I’m convinced Roddy says CHRIS COLE, the skater. not “crisco” Someone correct me if I’m wrong…

  63. jnko says:

    reply and continue it-
    Eee err

  64. M Perdue says:

    Only the real, those who grow and guide know the box and it's not a cell

  65. bigbutytudy says:


  66. McDaddio says:

    How lyrics were poot on eee err

  67. ariana grande lover says:

    Eee err

  68. Jarkese Rodriguez says:

    Roddy Richh talks like he was reading infront of the class

  69. Lauren Hillker says:


  70. Michelle Castillo says:

    The box= casket/Jail Cell. Open and close sound= eh-eer, Roddy= INGENIOUS ASF!!

  71. Elfreda Walker says:

    Love this😍😍😍😍😍😍😍

  72. D3athGam3s - Games and More! says:

    The squeaky chair: EHH-ERR

  73. Unknown yeetus says:

    me in class: EHHH ERRR
    my crush: stfu

  74. laii laii says:

    Lenarrrrrrrrrrrrr 😂

  75. Swaggy Kitty101 says:

    If you don't know what "the box" means, you're too young💀

  76. Xxx_-_-_xxX & says:

    NOO the Squeaky door 🚪

  77. FALL3N_ Lethal says:

    It’s crazy how people keep fucking yo it’s crazy that people are hooked to ee er

  78. Explize LF says:

    One thing

    EE UR

  79. TankCashTV says:

    Subscribe to my channel please.

  80. Detroit's Reaper says:

    Genius just straight snitching about the hit lol

  81. Wraith says:

    Made a 1 hour version on my channel go check it out! thank you

  82. Saxon O. says:

    Shout-out Lenarrrrrr


  84. Matthew Rocha says:

    Eeeee urrr

  85. Jeremy Hill says:

    The dam door ghost was moving lol

  86. KTOOSAUCY • says:

    EEE – EERR 😤 run it back‼️

  87. Tay Bagway says:

    It’s number one ☝️ now!

  88. ricky celfone says:

    Debut album? We just gonna act like feed tha streets 1 and 2 never dropped

  89. Seth Canty says:

    The box is a trap house

  90. TH3WOLFSBAN3 PACK says:

    This how I took it:
    "Had to put the stick in the box" stick = gun, box = glovebox: gun in the glovebox
    But there probably is a lot of other meanings

  91. 360waver Kris says:

    It’s really not that hard to do

  92. DAJAKESTER 012 says:

    Nigga a box is a stolo

  93. A&R Jay says:

    Who’s here after the box went number 1?

  94. TK Lyfe says:

    When he prolonged the word "lazy", I felt that.

  95. abril says:

    yo why he talking like that at the beginning ??

  96. Kcthegamer1 says:

    roddy rich most creative beat eee errr or ee urr

    therealbnard hold my squeaky chair

  97. Edvard von Knorring says:

    It’s top one now!

  98. Pete Tarantino says:

    you gave us all this extra info that we didn't come for.

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